Khadija Musa is a Design Director, Branding expert, and Marketing Strategist. She has lived in three continents, speaks five languages, and now currently resides in the Washington DC area. Her natural creative branding instinct was trained at Pratt Institute (BA in Communication Design) and nurtured at Georgetown University (MA in Integrated Marketing Communications). She is also an Adjunct Professor and Capstone Advisor for Integrated Marketing Communications and Design Management students at Georgetown University.

Her passion and commitment to all her projects have taken her around the world from Minsk to Dublin, Baku to Bombay, Warsaw, and beyond. From the world’s best-known brands to cutting-edge start-ups, she always remains faithful to her clients’ needs, delivering the best solutions, and finding long-term sustainable local solutions. Whether in Vienna or Cairo— communicating directly with all her clients, by understanding their target market and highlighting their cultural assets has been her signature approach. 

Expertise includes:

Design Direction:

  • Develop and lead designs for various formats keeping the broader message, brand, and top priorities in mind

  • Monitor business and team goals to ensure projects are in alignment

  • Proactively make suggestions and develop design systems, processes and drive solutions to problems which allow the team to scale support and impact

  • Identify potential roadblocks with design projects and find creative solutions

  • Lead projects with multiple designers and stakeholders and ensure consistency of visual elements

  • Help to shape the design team’s culture through mentorship and collaboration.

Marketing + Branding:

  • Development of an overall brand strategy, from trademark to package design, placement, advertising campaigns, and messaging.

  • Gathering data, performing market research to identify target markets, and assessing consumer perceptions, competition, and business trends.

Interior Design:

  • Consulting full-on to soft interior renovations, from drafting inspiration boards, pricing materials to final execution.

  • Maximizing & reusing existing items to enhance interiors as well as sourcing new items and curating art pieces for each space.

  • Consulting clients on all operational design-friendly solutions, to bring fluidity to every environment (i.e. Residential, Commercial, and Film production) as well as Botanical and landscaping assistance.

  • Producing “look-books” for clients carefully detailing the state of each space before and after our intervention, as well as a detailed report with short and long-term solutions.

Art Direction:

  • Event planning and designing from Hotel openings to tailored special events.

  • Producing, styling, buying, staging, and art directing photoshoots, as well as insuring that the strategy remains implemented after the shoot.

PREVIOUS + CURRENT CLIENTS:

  • Marriott International (Bethesda, MD)

  • Shiseido Cosmetics (New York, NY)

  • Aeropostale (New York, NY)

  • Ermenegildo Zegna (Milan, IT)

  • Mothership Strategies (Washington, D.C.)

  • Joyce Image Consulting Agency (Milan, IT)

  • Qiyada Inc. (London, UK)

  • BHM Holding (Nairobi, KE)

  • Nisa Digital (Dubai, UAE)

  • Qariah App (USA)

  • Donna Karan International (DKNY) (New York, NY)

  • SAS Egypt (Cairo, EG)

  • La Francescana (Rome, IT)

  • SuperFluid Labs (Nairobi, KE)

  • Terranova (Rimini, IT)

  • Graphis Inc. (New York, NY)

  • Lion Brand Consultancy (Washington, D.C.)

  • Shaw Community Center (Washington, D.C.)

  • Joe Ginsberg (New York, NY)

  • LaunchGood (Detroit, MI)

* She loves being a tourist in her hometowns, collecting sketchbooks, finding broken tile pieces, swatching fabric, and spending time with large family!